It's one small step for us, one big step towards a happier planet: introducing our environmentally-friendly strap. Featuring a white dial with printed hazy florals and a strap made from 100% recycled materials, this Eco-Friendly Grey Lilac style has the feel of plush suede but with a little more conscience. When it comes to making a change we all have to start somewhere, and this looks like a pretty great place to start.